Casinos have always been associated with glitz and glamour, celebrity and excitement. It has long been a pursuit for the rich and famous, the high rollers staking vast fortunes against the casino 안전놀이터. They have also often been used to prop up flagging communities all over the world, due to the huge revenues generated and the businesses and employment that is generated by their sheer presence. However now in the 21st century, the casinos have had a significant electronic facelift. The internet has been used as a forum for all sorts of makeovers and facelifts. Because of its enormous size and worldwide audience, the internet has become a playground for new and old ideas to be recreated. Online auctions have become huge, as has the e-commerce industry, but few can rival the huge financial and market gains generated by the online casinos. However much like their real life counterparts, the online version of the casino has been quick to help others profit from their success.
The most prominent subsidiary business stemming from the online casino industry is that of affiliate marketing. The affiliate market is hugely important to businesses of all size because of the need to reach a huge audience. Affiliates allow casinos to reach out to huge audiences from around the world, the more affiliates that a site can utilise the greater their visibility becomes. From the casinos point of view this marketing asset is made all the better by the fact that they do not have to pay a penny up front for the pleasure of this advertising space. Their brand can be spread throughout the largest market place in the world and it is free. Unlike the rather more expensive pursuits of advertising on billboards, magazines or sponsoring events, there is no up front payment necessary. This is because the affiliate program works on a reward basis; the affiliate supplies the customers the casinos supply the rewards.
However this system of marketing does not simply work in the favour of the huge casinos. The affiliates are amply rewarded for their part in the business equation, with casinos offering anywhere up to 35% for the privilege. Unlike in other affiliate programs, most of the casinos will offer the percentage of a player’s revenue for their entire lifetime, rather than simply for a one off transaction or a couple of months. Therefore the program works adeptly at providing both parties with what they require. The affiliates earn their money by supplying customers, whilst the casinos profit from the new custom and all the potential income that brings. The onus is placed squarely on each affiliate to attract as many people as is possible, in order to generate more revenue for themselves. But in turn this also favours the casinos, which makes the affiliate program one of the most profitable and advertising systems around. A lot has been written about the honesty of land-based slot machines. An excellent article by Steve Bourie is titled, “Are Slot machines Honest? ” and originally appeared in the 1999 American Casino Guide. (It can be found online by searching for the title in Google or Yahoo!. ) Physical, land-based slot machines have a lot of “variations” (being polite) than can deceive the player. Of course, they are all illegal and do not happen. But read the article, closely.
On the other hand, online casino slots use an electronic “random number generator” or RNG, operating inside a very large computer program that manages the game graphics, the player accounts of those who join the game, the statistics of every hand played, and much more. The random number generator is hard-coded software instructions that do not change. There is no “sense switch” (see the Bourie article) that can be flipped to give players worse odds. Regarding control parameters, each use of the RNG is the same as the last use, and will be the same as the next use. The numbers will come out randomly, but the pattern of randomness never changes. This is a true advantage of software-based online casino slots.
Land-based slot machines can also have payout percentages as low as 83%, which is not true with online casino slots. In online gaming, each machine has the same winning percentage as the other machines. You can see the payout percentages for many online gaming sites, and you will see that it rarely drops below 95% – that is, the house makes a 5% profit, on the average. In fact, most casinos can document that their payout percentages are in the 97% – 98% range. This means that you can spend an hour, gamble your $100 stake about 3 times, and on the average it will cost you $7. 50. But players don’t gamble to be average: the true reward is the high-paying win. And the high-paying win is balanced, of course, by a number of players who lose and finance that win.
So are online casino slots fair? Yes, they clearly are. The software that operates the games is tested regularly by independent testing laboratories (look for logos at the bottom of the casino website), and no game is individually controllable to be biased. That is a far cry from the situation with land-based slot machines, appropriately called “one-armed bandits”.